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Tourist Destination
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"Beverage"
research Vol. 4, No. 1 (2026) • pp. 34-46

Food allergy knowledge, attitudes, and practices among employees of food and beverage establishments: Evidence from Şanlıurfa

Fatma Beşaltı Ede, Serkan Yiğit

This study aims to examine the knowledge, attitudes, and behavioral levels of personnel working in food and beverage establishments in Şanlıurfa province regarding food allergies. Food allergies are among the important issues in the food and beverage sector in terms of consumer health, food safety, and service quality. The prevalence of eating and drinking out, especially in tourist destinations, makes the awareness and preparedness level of employees in this area even more crucial. A quantitative research method was adopted in the study, and data were collected between September 15 and September 30, 2024, using a face-to-face survey technique. A total of 409 questionnaires were obtained; after removing incomplete and erroneous forms, analyses were performed on 352 valid questionnaires. The research findings revealed that participants' knowledge and attitudes regarding food allergies were at a moderate level, and they exhibited a moderate level of risk in terms of behavior. The results indicate that personnel working in food and beverage establishments are not adequately prepared regarding food allergies and that more systematic training practices are needed in this area. The study makes significant contributions to improving safe service delivery in food and beverage establishments, increasing employee awareness, and strengthening food safety practices at the destination level.

DOI: 10.5281/zenodo.21312101
Research Papers Vol. 2, No. 2 (2024) • pp. 81-87

The role of brand trust in purchase intention: The case of a chain food and beverage business

Kamil Pekaydın

This study examines the role of brand trust in influencing consumers' preferences for chain food and beverage establishments through the lens of the Theory of Planned Behavior (TPB). The TPB framework includes three main components: attitudes, subjective norms and perceived behavioral control. Using a sample of 399 respondents, the study employs a survey methodology to measure these components as well as brand trust. The results show that attitudes, subjective norms and perceived behavioral control significantly influence purchase intention towards chain food and beverage establishments. Furthermore, brand trust was found to moderate the relationship between perceived behavioral control and purchase intention and strengthen this link. However, brand trust did not significantly moderate the relationships between attitudes, subjective norms and purchase intention. These findings suggest that although brand trust is crucial in enhancing perceived behavioral control, its influence on attitudes and subjective norms may be less pronounced. The study contributes to the existing literature by highlighting the importance of brand trust in consumer decision-making processes and offers practical implications for marketing strategies in the food and beverage industry. Future research should explore the long-term effects of brand trust and consider different demographic and cultural contexts to further generalize the findings.

DOI: 10.5281/zenodo.14603260
Review Paper Vol. 2, No. 2 (2024) • pp. 69-80

The effect of food and beverages served in accommodation businesses on destination attractiveness

Gökhan Onat

Food and beverage services offered in accommodation establishments are one of the most important elements of the tourism experience. Local cuisine experiences are becoming more and more prominent among tourists' motivations for choosing destinations. Increasing the attractiveness of destinations and ensuring the satisfaction of tourists is directly related to authentic and quality gastronomy services. Food and beverages are considered to be not only a means of consumption but also an important tool for cultural identity and brand value of destinations. In this context, local gastronomy elements offered to tourists can positively affect the overall image of the destination and visitor loyalty. In this study, the effects of food and beverages offered in accommodation establishments on destination attractiveness are examined in the light of the research in the literature. A total of 15 studies were evaluated using content analysis method and the effects of these services on tourist satisfaction, behavioral intentions and destination preferences were revealed. The findings show that quality and authentic gastronomy services have the power to differentiate destinations and this positively affects tourists' destination preferences. In addition, factors such as the way food is presented, its visuality and the atmosphere of the environment in which it is presented are also found to strengthen tourist satisfaction. However, it was emphasized that low quality services may lead to tourist dissatisfaction and damage the image of the destination. With these aspects, gastronomy tourism is considered as a powerful strategic tool in destination marketing.

DOI: 10.5281/zenodo.14540498