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"Food"
research Vol. 4, No. 1 (2026) • pp. 34-46

Food allergy knowledge, attitudes, and practices among employees of food and beverage establishments: Evidence from Şanlıurfa

Fatma Beşaltı Ede, Serkan Yiğit

This study aims to examine the knowledge, attitudes, and behavioral levels of personnel working in food and beverage establishments in Şanlıurfa province regarding food allergies. Food allergies are among the important issues in the food and beverage sector in terms of consumer health, food safety, and service quality. The prevalence of eating and drinking out, especially in tourist destinations, makes the awareness and preparedness level of employees in this area even more crucial. A quantitative research method was adopted in the study, and data were collected between September 15 and September 30, 2024, using a face-to-face survey technique. A total of 409 questionnaires were obtained; after removing incomplete and erroneous forms, analyses were performed on 352 valid questionnaires. The research findings revealed that participants' knowledge and attitudes regarding food allergies were at a moderate level, and they exhibited a moderate level of risk in terms of behavior. The results indicate that personnel working in food and beverage establishments are not adequately prepared regarding food allergies and that more systematic training practices are needed in this area. The study makes significant contributions to improving safe service delivery in food and beverage establishments, increasing employee awareness, and strengthening food safety practices at the destination level.

DOI: 10.5281/zenodo.21312101
Research Papers Vol. 3, No. 1 (2025) • pp. 25-37

Determining the obstacles and attitudes of Generation Z consumers towards organic labeled food

Berkan Şenberber, Gülşah Çağlak, Bahar Karaören, Sena Keşoğlu, Lokman Dinç

Increasing health concerns and environmental worries on a global scale have rapidly increased consumer interest in organic foods, leading to significant growth in organic food production and retail. The Z generation, in particular, differs from other generations in terms of the values, social norms, and lifestyles that shape their consumption habits. The aim of this study is to reveal Generation Z consumers' attitudes, perceptions, and barriers regarding organic-labeled foods. A qualitative research approach was adopted in the study, and data was collected from 16 participants studying gastronomy using a semi-structured interview technique. The data obtained were analyzed using descriptive analysis methods, and seven main themes were identified through a manual coding process: natural environment, healthy and nutritious, limitations, unhealthy and harmful, level of knowledge, taste perception, and desired organic foods. The findings show that Generation Z has positive attitudes towards organic food, but these attitudes are difficult to translate into behavior due to factors such as high prices, limited access, and time constraints. The study interprets the findings within the framework of the Theory of Planned Behavior (Ajzen, 1991). According to this theory, positive attitudes and social norms increase young people's intention to consume organic food, but when perceived behavioral control is weak, an intention-behavior gap emerges. The results indicate that the organic food sector needs to strengthen its emphasis on health and naturalness in its marketing strategies targeting young consumers, increase social media and influencer collaborations, and develop solutions to reduce access and pricing barriers. The research contributes to the literature theoretically and provides practical recommendations to practitioners.

DOI: 10.5281/zenodo.17159981
Research Papers Vol. 2, No. 2 (2024) • pp. 81-87

The role of brand trust in purchase intention: The case of a chain food and beverage business

Kamil Pekaydın

This study examines the role of brand trust in influencing consumers' preferences for chain food and beverage establishments through the lens of the Theory of Planned Behavior (TPB). The TPB framework includes three main components: attitudes, subjective norms and perceived behavioral control. Using a sample of 399 respondents, the study employs a survey methodology to measure these components as well as brand trust. The results show that attitudes, subjective norms and perceived behavioral control significantly influence purchase intention towards chain food and beverage establishments. Furthermore, brand trust was found to moderate the relationship between perceived behavioral control and purchase intention and strengthen this link. However, brand trust did not significantly moderate the relationships between attitudes, subjective norms and purchase intention. These findings suggest that although brand trust is crucial in enhancing perceived behavioral control, its influence on attitudes and subjective norms may be less pronounced. The study contributes to the existing literature by highlighting the importance of brand trust in consumer decision-making processes and offers practical implications for marketing strategies in the food and beverage industry. Future research should explore the long-term effects of brand trust and consider different demographic and cultural contexts to further generalize the findings.

DOI: 10.5281/zenodo.14603260
Review Paper Vol. 2, No. 2 (2024) • pp. 69-80

The effect of food and beverages served in accommodation businesses on destination attractiveness

Gökhan Onat

Food and beverage services offered in accommodation establishments are one of the most important elements of the tourism experience. Local cuisine experiences are becoming more and more prominent among tourists' motivations for choosing destinations. Increasing the attractiveness of destinations and ensuring the satisfaction of tourists is directly related to authentic and quality gastronomy services. Food and beverages are considered to be not only a means of consumption but also an important tool for cultural identity and brand value of destinations. In this context, local gastronomy elements offered to tourists can positively affect the overall image of the destination and visitor loyalty. In this study, the effects of food and beverages offered in accommodation establishments on destination attractiveness are examined in the light of the research in the literature. A total of 15 studies were evaluated using content analysis method and the effects of these services on tourist satisfaction, behavioral intentions and destination preferences were revealed. The findings show that quality and authentic gastronomy services have the power to differentiate destinations and this positively affects tourists' destination preferences. In addition, factors such as the way food is presented, its visuality and the atmosphere of the environment in which it is presented are also found to strengthen tourist satisfaction. However, it was emphasized that low quality services may lead to tourist dissatisfaction and damage the image of the destination. With these aspects, gastronomy tourism is considered as a powerful strategic tool in destination marketing.

DOI: 10.5281/zenodo.14540498
Research Papers Vol. 2, No. 1 (2024) • pp. 25-33

The Future Role of Edible Insects: A Study on Perception and Acceptance among Chefs in Mersin Province

Yunus Doğan, Cevat Ercik, Akın Akpur

The aim of this study is to determine the approaches regarding the incorporation of edible insects into Turkish cuisine in the event of a potential food crisis. In this context, data were collected using a semi-structured survey technique. The participants of the study consist of 15 professional chefs operating in the province of Mersin. The obtained data were analyzed through content analysis using MAXQDA software. The researchers tabulated and explained the coding of participants' responses and the frequency analyses of the words used. According to the research results, it was determined that the prevailing opinion among the chefs is that edible insects would currently be negatively received by customers. However, in a scarcity situation, they could be integrated into Turkish cuisine through blending and fusion cooking techniques.

DOI: 10.5281/zenodo.13982774